Youth Olympic Games: Winning Gold Medals Across All Channels
The International Olympic Committee (IOC) wanted to deliver an immersive digital experience for spectators of the Lillehammer 2016 Winter Youth Olympic Games. They aimed to engage their audience with news, an interactive program and real-time competition results. They also wanted to sell more tickets, increase attendance, and sell merchandise online.
The IOC awarded the project to Seeds Consulting, an eZ Partner who brought Netlife Research in to collaborate on the initiative. Together, they delivered a rich digital experience across multiple channels including:
- Four websites for various personas and events
- Content delivery to award-winning mobile apps and TV
- Content conversion to print push
Find out more about the project and implementation in this case study.