AB Tasty for eZ

AB Tasty is a solution for optimisation of conversions on-site, allowing everyone to test the effectiveness of their optimisation ideas and to deliver personalised experiences to users to promote conversion.

Offered in software as a service mode (SaaS), the solution gives autonomy to marketing teams who apply their ideas for optimisation on their site and measure the gains, without having to mobilise IT resources.

Editors' interface


Key benefits

  • Restores control to the marketing teams with a minimum of technical prerequisites. Our intuitive visual editor does not require any technical knowledge, and the learning curve is short
  • Puts data in the heart of decision-making, thanks to an advanced reporting interface, including a statistical reliability indicator, monetary gains from testing and filters per dimension for a detailed analysis of the results
  • Simplifies your content customization campaigns to deliver the right message, to the right user, at the right time thanks to a powerful module for targeting your pages and your audiences
  • WYSIWYG editor for creating variations
  • Advanced HTML, CSS and JavaScript editor
  • Preview variations in multiple browsers
  • Unlimited number of variations per test
  • Unlimited number of tests
  • Traffic modulation per variation
  • Tests on protected pages, multi-pages, funnels
  • Tests by redirection with existing page as variation
  • Multivariate testing
  • Personalisation campaigns
  • Standard test targeting options (by URL, traffic source...)
  • Advanced targeting (geo, cookie, javascript, events...)
  • URL, click tracking and e-commerce goals
  • Automated test optimization
  • Ability to send 100% of the traffic to the winning versions
  • Reporting includes statistical reliability indicator
  • Results filtering with advanced criteria
  • Results export (email, Excel, PDF)
  • Integration with third-party analytics tools
  • Heatmap
  • Access rights management and multiple accounts

Ab Tasty is the French leader in testing and personalisation with more than 1 200 references and 290 large accounts: retailers and e-commerce players, media and content sites, interactive services, specialists in lead generation.

38, rue du Sentier - 75002 Paris

Phone: +44 20 3445 0902


AB Tasty for eZ