Digital Publishing’s Evolution: From Website to Multi-channel

Digital Publishing’s Evolution: From Website to Multi-channel

A Guide for Magazine Publishers

A lot has changed for the publishing industry over the past couple of decades, from colorful, static websites to today’s dynamic, responsive multimedia sites and multichannel content delivery. Print readership has fallen but has been more than compensated by the consumption of content online.

The nature of storytelling has transformed. Richer, interactive experiences, rapid, more frequent publishing schedules, and two-way conversation have led to content being created in a multitude of formats beyond the written word: videos, slideshows, quizzes, podcasts, infographics, animated GIFs and more. Giving digital readers a multimedia experience is essential to building traffic and engagement. If you’re not, then you are missing out on a huge opportunity and are likely to be left behind by advertisers and readers alike.

Content Monetization has also changed with revenue models, having evolved beyond subscription and banner ad sales. Advertisers now expect to be able to segment audiences by geography and demographics. Magazines need to be able not only to identify their user groups but also supply data about them. Readers, too, want more. They want options beyond general subscriptions, with the possibility of purchasing access to a single article or an entire digital archive. And they want to control their purchases, their online profile, and their reading preferences with a simple click of a mouse.

Read this eBook to learn how to optimize the editorial experience, reap the rewards from smarter distribution, automate circulation, and improve sales. Find out how the landscape of advertising has changed and discover other opportunities for monetizing content. Follow the experience of publishers who have succeeded in engaging and growing audiences. Check out how having the right technology platform will give you a solid digital foundation to help your organization achieve similar results.

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