Best Practices For Implementing Web Personalization

Best Practices For Implementing Web Personalization

How to serve personalized recommendations on your online shop or website

If you’re interested in selling more products or driving content consumption, this eBook will serve you well.

If you have an online shop or other web-based business that delivers users large volumes of content, you should consider implementing a personalization strategy.

Getting the right content to the right customer in the right context is a proven way to improve the user experience, generate traffic and increase revenue. According to Hubspot, 40% of consumers buy more from retailers who personalize the shopping experience across channels.

In our second eBook addressing the topic of personalization, we dig deeper and explain in simple terms how a recommendation engine works, and how to implement tailored recommendations on your online shop or content-rich website. 

Download our other eBook on this topic: A Primer on Personalization

We cover topics such as:

  • How a recommendation engine works
  • Different approaches to recommendations
  • Being transparent in your recommendations
  • Displaying recommendations on your website
  • When do personalized recommendations make sense?

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