Relaunch of the corporate website and the B2C shop of Amoena.co.uk

Last year, silver.solutions implemented for Amoena a multi-shop system with PIM functions for the entire product range based on the e-commerce solution silver.e-shop. The task for the current project was to replace the existing Amoena end customer shop in the UK and relaunch it in a new design and with new functions and to create the corporate website for the UK in parallel.

The solutions in detail

Amoena is planning to set up a central eCommerce platform to offer corporate sites, B2B and B2C shops and microsites as well landingpages to all international branches of the company. The countries can decide which part of the modular roll-out they want to employ. The international sites and shops all access the same product data and can make use of the same shop functionality.

In the first step silver.solutions implemented an eZ Publish system with PIM functions for the entire Amoena product range. On top of that the multi-shop system with connection to Microsoft Dynamics NAV has been realised based on the e-commerce solution silver.e-shop. The silver.e-shop stores the entire product database of Amoena taking into account country-specific sizes and measurements. Which products are available for which markets can be decided on individually.

The task for the current project was to replace the existing Amoena B2C shop in the UK and relaunch it in a new design and with new functions and to create the corporate website for the UK in parallel. The UK online shop obtains its product data from the international eZ Publish based PIM.

Amoena.co.uk has all the important functions of a modern end customer shop. In addition to product descriptions, intuitive colour and size selection features and information about availability, purchase recommendations are also displayed. The shop has an extensive facetted search function which allows users to filter the entire product range according to individual needs. Large slide shows with high-quality images and embedded flash technology and videos make the website visually attractive. An address check during the order process improves delivery reliability and thus helps reduce costs.

In addition to the shop itself, Amoena provides its customers with additional information and advice on products in need of explanation. Downloads of informational material and catalogues complete the range of offers. A forum run with eZ Publish is available for customers to exchange information and as a communication channel between Amoena and its customers. There is also a product rating and comment function. A dealer search connected to Google Maps is available for most countries. The search results show which product segments and services are available in each local store.

The benefit

Amoena.co.uk now has an attractive and dynamic website and a well-designed shop with a direct connection to Microsoft Dynamics NAV. Through the integrated CMS eZ Publish, Amoena UK can deal with data maintenance in-house and provide current content promptly. According to external tests, the fresh and feminine design is very popular with the target group and the website looks very respectable.

"We are delighted with the new website and appreciate all the effort that the team at silver.solutions have put in to make sure that the project was a success."
Rhoda White, Marketing Manager Amoena UK