ELLE, Hachette Filipacchi Media
ELLE.com is the insider's style guide with a global outlook, delivering fashion, beauty, style, service and shopping in an accessible and attainable format. When faced with the decision of choosing a new web content management system, ELLE decided on eZ Publish as their chosen open source web CMS. The eZ Publish enterprise platform was chosen because of its true multichannel and multimedia capabilities that would allow ELLE to manage and deliver content across a variety of channels such as mobile, newsletters, video, audio, e-commerce and of course web.
Through eZ Publish's flexible and highly customizable content engine ELLE was able to use a web CMS that allowed not only the creation of a rich media portal that generates high traffic and builds on the brands global presence but it also gave ELLE a web CMS that allowed them to manage and deliver content how, when and where they wanted.
While maintaining ELLE's unique sophisticated tone, ELLE.com presents a behind-the-scenes, how-to world. ELLE.com attracts 1,832,758 Unique Visitors per Month, 1.5 Average Visits/Unique Visitors & 7+ Average Minutes per Visit.
About ELLE Magazine:
ELLE magazine is the world’s largest fashion magazine, with 39 international editions in over 60 countries. The huge success of the ELLE brand and the rapid international growth of the print brand was something that Lagardère Active, the founder of ELLE magazine, wished to replicate online.
To Achieve their goal for the ELLE websites globally Lagardère Active chose eZ Publish to create a global web solution for ELLE magazine which was rolled out into 14 countries.
Now thanks to eZ Publish the ELLE brand is a global network of over 15 websites, which collectively attract over 7 million unique visitors and 91 million page views.
About Hachette Filipacchi Media:
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers.
Their prestigious brands include: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere).
HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.