Deutsche Lebens-Rettungs-Gesellschaft

DLRG sets up an online shop for lifesavers

Deutsche Lebens-Rettungs-Gesellschaft e.V. (DLRG) was founded in 1913 with the express purpose of saving people from drowning. With some 1.3 million members and sponsors, DLRG is the largest volunteer rescue organization of its type in the world, and Germany’s number one swimming and lifeguard trainer. 

DLRG appointed silver.solutions to create a new online shop. The desired outcome was a technologically robust shop with tight-knit ERP integration and responsive design to reduce the workload of the office sales team, make the order process more efficient and enhance marketing efforts. The DLRG shop is unique in that it needs to not only capture the diversity of the products on offer but also the specific processes and areas of responsibility within the association’s structure. 

The solution in detail

The DLRG web shop was implemented using the e-commerce solution silver.e-shop 3.2. The interface between the shop and ERP system (in this case Microsoft Dynamics NAV) was established by the platform’s Web Connector, automating a seamless transfer of of orders and customer data. The product data are imported in full from Microsoft Dynamics NAV.

DLRG member associations can now manage their shop users, controlling individual rights and appointing representatives. Budget limits can also be defined for each ordering party, with configurable approval processes taking effect when these are exceeded. The delegate function also enables the overarching national organization to switch to different user accounts in the shop to assist members with orders.

The integrated CMS eZ also enables DLRG to centrally maintain all its customer service information (terms of delivery, right of revocation, office hours, FAQs, etc.) and additional product content, and also manage its marketing modules. A central system feeds the latest news to the individual shops.

The Benefits

The project was successfully implemented on schedule, and all of the required functions were launched on time. The ERP integration works flawlessly, with the customer centres noticeably reducing the workload of the office sales. Thanks to the scalability expansion of silver.e-shop, future functionalities are already being planned.

The implementation of the shop project was very successful. Thanks to the expertise, patience and openness of silver.solutions, the shop launched on time with all of the planned functions. We are most grateful for the effective communication between our project team and the service provider’s team.

Andreas Salger, DLRG, Head of Procurement

Original Reference in German