Cornelsen Schulverlage Schweiz AG

The Cornelsen Publishing Group is one of the leading providers of educational media in the German-speaking world. Over one thousand people based in locations across Germany, Switzerland and Austria work closely with authors and publishers on identifying the best solutions for successful learning. Beside sale of the Cornelsen Publishing Group’s entire product range, the Swiss team is also responsible for product development within the Swiss market. The project task was to set up a website and an online shop for the Cornelsen Schulverlage Schweiz AG linked to Microsoft Dynamics NAV.

The project

The Cornelsen shop was created using the latest version of silver.eShop with a real-time link to Microsoft Dynamics NAV. All product data is retrieved from NAV and includes detailed hierarchical data that can be used in the shop as filters, along with countless other criteria. Beside classic titles, the Cornelsen shop also contains worksheets and e-books for immediate download. The most important classification criteria for the entire product range are the school level and subject.

At Cornelsen Schweiz, the decision was made against the presentation of products in a classic hierarchical catalogue. The main access to the product range is via colour-coded boxes in which teachers must first select the appropriate school level. All products meeting the according school level are then displayed, and it is possible to filter further by series, series issues, subjects and other criteria. Customers can switch between the product details of a series title and the entire series at any time to view all other related titles. In the search results by classic search words, series and series titles are always displayed with the highest priority, as these are of particular interest to the teaching work.

The registration and order process in the shop has been specifically adjusted to the situation in the field of education. Teachers are able to add several schools to their profile at which they work. The schools are saved in NAV. All address forms are linked with the school database. Allowing teachers to easily find their school.

Thanks to the integrated eZ Enterprise content management system (CMS), Cornelsen Schweiz is able to manage all other website content (e.g. events, news, marketing and service pages) extremely easily in the shop backend

The benefit

After just a four-month project period, a highly-efficient online shop for Cornelsen went online in Switzerland that takes the special circumstances within the publishing industry into account. The feedback from customers in the first few weeks confirms the good preparation of the publishing house’s product range with the help of the search function.

What the customer is saying


„The primary aim of our new online shop is to offer our customers from the field of education the opportunity to identify and conveniently purchase suitable learning resources for their lessons in the easiest possible manner. We managed to achieve both at the time of going live thanks to the comfortable search and filter functions in addition to the well-conceived address management.“

Ina van de Vlag, Project Manager