As Comscore’s global operations have expanded to match the needs of an increasingly digital world, its own digital marketing and communications technology solutions have been continuously enhanced to ensure efficiency, reliability, flexibility and high performance.

Today Comscore’s own corporate digital marketing technology vision is centered on three main pillars: Content Management and Publishing, Marketing Automation, and Real-time Enterprise.

This integrated approach enables the organization to produce and manage multilingual content for multiple channels, distribute it to targeted customer segments through focused lead and nurture programs, and drive insights from the real-time performance of its holistic content marketing and communications tactics. Learn how Comscore was able to close the loop on the performance of its content and to maximize its marketing investments.

This case study covers:

  • Marketing automation for increased lead capture and nurture
  • Mobile first with responsive design
  • Analytics availability throughout the organization