Bürkert Fluid Control Systems - International website and B2B shop with SAP connection

Bürkert Fluid Control Systems is one of the world's leading manufacturers of measuring, control and regulating systems for liquids and gases. Bürkert has commissioned silver.solutions with the implementation of a website based on Enterprise CMS eZ Publish. The aim was to create an international website for 29 countries in 16 language versions. In addition to the website, a second project, a comprehensive B2B shop with a number of additional functions and connection to SAP and to a PIM and MAM system, was to be implemented.

The solution in detail

The new Bürkert website is based on a user-centred approach and has a fresh, contemporary design. The design was implemented using cutting-edge web technologies, which allow the content to be also made available to tablets and smartphones (responsive design). Fork Unstable Media is responsible for the front-end concept, design and front-end implementation.

The technical basis of the website is version 5 of the high-performance CMS eZ Publish. Its multi-language capability and flexible content engine means that eZ Publish is ideally suited for the implementation of international websites. Bürkert's website is currently available in 16 languages. The CMS's extensive system of roles and rights perfectly maps the company structure made up of national branches and regional representations. Editors from 27 countries are currently working on their specific content.

The new Bürkert website now offers business customers in Germany, the UK, Spain and in the Netherlands the option of ordering products online. More countries will be added gradually. The integrated B2B shop was implemented based on the e-commerce solution silver.e-shop 3.0 and enables real-time access to SAP (via ESB). The product catalogue, which is available online, contains more than 5000 products. In addition, more than 300,000 products are available through the quick-order function. The online shop merges product data using flexible interfaces to the product information management system (PIM) and to the media asset management system (MAM).

A customer service area contains the return function (RMA), for a complex, multi-stage process was implemented, which uses Ajax to request all RMA-relevant data from the SAP at runtime.

The online shop has an extensive search and filtering function through eZ Find for the complex Bürkert products. The filtering function scans several hundreds of product features and provides customers with a filtered list of results.

To ensure the performance of the platform, the provider uses clustering and load balancing. In addition, the service provider Akamai delivers media files (images, documents).

The benefit

Through its new website and B2B shop Bürkert is now able to offers its customers the best possible advice online. The website and the shop can be used around the clock on all devices. eZ Publish is the ideal platform for international websites. The powerful B2B shop system silver.e-shop can be used to present the extensive product catalogue in the best possible way. Flexible interfaces ensure seamless connection to the company's existing systems.

"During the project with silver.solutions we always felt that we received very competent and honest advice. Competent contact persons meant that questions and problems were solved promptly and constructively. We particularly appreciate their flexibility and their ability to keep a cool head even during critical project phases, which helped us find efficient solutions."

Mirko Hufnagel, Content & Integration Management Team, Bürkert Werke GmbH