Bürkert Fluid Control Systems

Bürkert Fluid Control Systems is one of the world’s leading manufacturers of measuring, controlling and regulating systems for liquids and gases. Bürkert commissioned silver.solutions to implement a website using Enterprise CMS eZ Publish. The ambition was to create a website that served 29 countries in 16 language versions. In addition to the website, the project included a comprehensive B2B shop with a number of additional functionalities and complex integrations .

The solution in detail

The new Bürkert website has a user-centric approach with a fresh, contemporary design. The design was implemented using cutting-edge responsive web technologies, which allow the content and design to work equally well on tablets and. Fork Unstable Media is responsible for the concept, design and implementation of the front-end.

The technical basis of the website is version 5 of the high-performance CMS eZ Publish. Its multi-language capabilities and flexible content engine mean that eZ Publish is ideally suited for websites with a global reach. Bürkert’s site is currently available in 16 languages. The extensive system of roles and rights that characterize the CSM perfectly maps the company structure which is made up of national divisions and regional branches. Editors from 27 countries are currently working on their specific content.

The new Bürkert website offers business customers in Germany, the UK, Spain and in the Netherlands the option of ordering online. More markets will be added gradually. The integrated B2B shop was implemented using the silver.e-shop 3.0 e-commerce solution, and enables real-time access to SAP (via ESB). The product catalogue, which is available online, contains more than 5,000 items. In addition, more than 300,000 products are available through the quick-order function. The online shop merges product data using flexible interfaces to the product information management system (PIM) and to the media asset management system (MAM).

A customer service area contains the return function (RMA). To achieve this, a complex, multi-stage process was implemented, using Ajax to request all RMA-relevant data from the SAP at runtime.

The online shop has an extensive search and filtering function through eZ Find for the complex Bürkert assortment. The filtering function scans hundreds of product features and gives customers with a relevant list of results.

To guarantee the performance of the platform, the provider uses clustering and load balancing. In addition, the service provider Akamai delivers media files (images, documents).

The benefits

With its new website and B2B shop, Bürkert is able to offers its customers the best possible advice online. The website and shop can be used around the clock on all devices, and eZ Publish is the ideal platform for international websites. The powerful B2B shop system silver.e-shop presents the extensive product catalogue in the best possible way. Flexible interfaces ensure seamless connection to the company’s existing systems.

During the project with silver.solutions we always felt that we received very competent and honest advice. Capable contact persons meant that questions and problems were solved promptly and constructively. We particularly appreciate their flexibility and their ability to keep a cool head even during critical project phases, which helped us find efficient solutions.

Mirko Hufnagel, Content & Integration Management Team, Bürkert Werke GmbH

Original reference in German