With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. The strategic objective is clearly defined: The BMW Group is the leading provider of premium products and premium services for individual mobility.

The new BMW Sports web sites,, and clearly show BMWs commitment to dynamic brand management for their premium segment. The web sites built in 2010 were based on eZ Publish.