B2B shop for ABUS August Bremicker Söhne KG

Over the course of more than 80 years, ABUS August Bremicker Söhne KG (ABUS) has developed from a producer of traditional padlocks to a competent brand for preventive security technology. The independent group of companies with head office in Wetter/Ruhr is internationally oriented and operates in most European countries as market leader and trendsetter. The company’s mobile security division develops and markets not just home security products but above all products for two-wheel security.

The goal of the project was to set up an online shop for speciality retailers, initially targeted at the German market. In the initial project stage, the product group “mobile security” was to be made available in the shop, offering around 1200 products. In a subsequent step, further product groups were to be gradually added to the shop. The goal is to eventually offer around 21,000 products.

We are using the eCommerce solution silver.basic as well as a specially developed web service that establishes a connection to the client’s ERP system. The web service for the distribution system AVIS that ABUS uses was provided by BMU. The area “products & shop” is designed in such a way that it can be used by end customers in the future with limited functionality. The product specifications for the online shop are sourced from the catalogue system Mediabase. In addition to marketing texts, the catalogue system also contains logos, icons, product images and technical data about the products.

Mediabase also provides additional PDFs and XML files that are imported into the shop at night. Whether new XML files are available for import is checked several times a day. Customer-specific prices and information about availability are retrieved from the distribution system at runtime.

ECMS eZ Publish allows the maintenance of additional marketing texts and other information.

To order catalogue products quickly, the shop has a “quick order” function. The inventory can be accessed via various search functions. We use the powerful search engine eZ Find. It searches full text as well as item numbers and EAN.

In addition to the product area itself, the shop also has the “My ABUS” area. Under “My ABUS”, speciality dealers can configure their access, and view orders and outstanding items. The sales tools “sales history”, “top sellers” and “promotions” are also available. To make it easier for traders to order items, shopping baskets can be saved and orders placed later.

For the area “mobile security” in particular, a VeloConnect interface was implemented. VeloConnect is an open standard for B2B communication in the two-wheel sector which many retailers use. The interface allows the direct transfer of orders from the retailer’s ERP via the online shop to AVIS.

The new ABUS B2B shop allows traders to gain even more up-to-date information about the product range, check availabilities and see their individual conditions. After only a short period of time, a significant share of the turnover was generated through the shop. The VeloConnect interface makes things easier for retailers and facilitates order processing for ABUS.