American Institute of CPAs / 360 Degrees of Financial Literacy

The American Institute of CPAs consumer site, 360 Degrees of Financial Literacy, faced a number of challenges—an outdated design, thousands of content pages inaccessible by their navigation and the need for greater interaction with consumers seeking guidance on financial matters.

AICPA needed every page to work hard at presenting information by life stage (audience profile), topic and based on new information or updates. This information includes both content they create and content feeds from external sources.

Beaconfire’s team leveraged eZ Publish’s powerful workflow, categorization and integration tools to manage the external content feeds and layer additional tagging for those items within the CMS. The end result is a great user experience and dramatic decreases in publishing time for the administrators based on the new publishing model.