Written by Bård Farstad, Co-Founder of eZ

At eZ we have a long standing track record of solving the digital needs of publishers, and we were honored to receive the CMS Critics’ Choice Award for 'Best CMS for Publishers' earlier this week.

To me, this people’s choice award confirms our experience and our focus serving the dynamic and often times complex needs of publishers. eZ Publish Platform and our new layered CMS combining eZ Platform and eZ Studio are both designed for a wide range of verticals and publishers have plenty to benefit from our content management software. I’d like to talk a bit about that in this post.

Enabling next generation revenue models

The main focus for any publisher is to build a sustainable online revenue model to future proof their business. eZ provides the toolset and framework for publishers to experiment with and implement their online business models, ranging from traditional ad-based models to subscription-based and pay-per-view models.

In our experience, we see that publishers need to be able to react to the market trends and become agile in the way they deploy and test new revenue models and digital products. Having a platform that supports this is what we have found most critical for our customers.

FT Live

The Financial Times uses eZ to implement subscriptions, sponsorships and ad-based revenue models online.

Channel-neutral repository for multichannel content delivery

Content is the core of publishers’ business. It comes in many different shapes and forms ranging from articles, blog posts and videos to more structured content like cooking recipes, product reviews and product information databases.

To enable a sustainable publishing business, publishers need to be able to efficiently manage and reuse their content. Content modelling is a core concept for information architecture and publishers need to have the freedom to model the content structures and information architecture required for their business.

At eZ, the heart of our software is our flexible content engine, which supports rapid modelling of content that can be reused across all channels and devices, including the usual suspects desktop, tablet and mobile as well as smart TVs, digital kiosks and other examples of the Internet of Things (IoT).

Publishers often use channels that are not purely HTML-based like print, syndication, apps and more modern, decoupled front-ends built in, for example, AngularJS. For that reason they need a repository that can serve channel-neutral content in different formats to future proof their content.

Christian Science Monitor

The Christian Science Monitor uses eZ to power content across all channels including website, traditional print, apps and syndication.

Managing multiple online titles

Most publishers have multiple brands such as a group of magazines, newspapers or pure digital properties. For these organizations, it’s key to have a framework that enables them to efficiently roll out new titles and manage the infrastructure centrally. A core benefit of both eZ Publish Platform and eZ Platform is that publishers can manage any number of online properties in the same installation and content repository. This makes rolling out and maintaining new properties more efficient, and allows for publishers to reuse content within and across brands for special collections.

Madsack

Madscack uses eZ to manage a group of newspapers on a single, centralized platform.

Everyone is a publisher

eZ’s strategy includes a strong focus on the media and publishing industry for a very good reason - we believe publishers are at the front of digital transformation especially since, in order for them to have a sustainable business, they have to adopt new business models and use multiple channels. 

Publishers continue to face many pressures and digital transformation is not a luxury, it’s a necessity.

Our CMS Critic award is for the Best CMS for Publishers, but today the reality is that everyone is a publisher - banks, retail, consumer goods, education and non profit, to name a few. Any organization looking to succeed in digital must have a content strategy and produce high quality content to promote their services and offerings, and most importantly, to solve their customers’ problems.

Kitchen Aid

KitchenAid uses eZ to manage and deliver recipe content to an app, which integrates with their Cook Processor cooking device. This is a good example of content reuse in a non-web channel to power the Internet of Things, a trend we see growing immensely in the years ahead.

Further reading from the eZ Blog:

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