eZ Conference is only three months away and is coming together to be an amazing event! It will be held in Paris on October 5-6. This year’s conference offers general sessions and Business and Technical Tracks to match your interests. We are excited to announce our keynote speakers, Paul Boag and Yann Gourvennec. Registration is open, so reserve your seat today.
Consultant, Author, Speaker
Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world? Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don't realize it.
In his talk Paul explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organizational change and recommends ways to get started.
Paul Boag is a leader in digital strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice. Paul is a prolific writer having written Digital Adaptation, Website Owners Manual, Client Centric Web Design and numerous articles for publications such as net magazine, Smashing Magazine and Sitepoint. Paul also speaks extensively on various aspects of digital both at conferences across the world and on his award winning podcast that can be found on Boagworld.
CEO and Founder, Visionary Marketing
"Content Marketing 2016-2020: From Content Shock to Content Chance"
Content marketing is strategic. It's about your business, it's real. Besides, the broad-sweeping success of social media has led many to believe content marketing is a science of its own. Ultimately, it should be a seamless experience between content, social networks and Word of Mouth marketing. Digital content creation and sharing is, ultimately, a world apart from the old world of mass media. In his talk Yann will deliver his tips for raising one’s content above the surface. The presentation will be a mix of insights and polls in which both sides of the audience (technical and marketing) will be asked the same questions and results will be updated live on the screen in order to compare both views.
Yann Gourvennec has long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He was a member of socialmedia.org from 2008 'till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. A lecturer, keynote speaker, author and blogger, he is the co-author of Mastering Digital Marketing Like A Boss. In early 2014, he founded the digital marketing agency Visionary Marketing, in partnership with Effiliation. Since early 2014 Yann has served many clients including Business & Decision, Mobistar, Orange, CIH Bank, Solocal group, SFR Business and Veolia. Yann is also the Program Director of the Advanced Masters in Digital Strategy at Grenoble Ecole de Management in France.
Registration is open, so reserve your seat today.