Written by Matt Caprioli, Content Marketer

An eZ Partner for 15 years, ThinkCreative has a brand new name: Contextual Code.

The enterprise web CMS specialists from Tallahassee, Florida have refined their focus from a general CMS implementation company to a technical specialist shop. Their new name reflects their main competitive advantage: creating code within the context of their clients’ operations.

 CEO of Contextual Code, Mark Marsiglio, said he’s seen too many web agencies deliver code on a responsive basis -- they receive a request, they execute it and that’s that -- rather than a proactive basis, where agencies not only write the scripts requested, but also see how those scripts impact the organization, from in-house developers to administrators and marketers and, of course, end users.

“The contextual prefix there,” Mark said, “lends itself to integrating with other parts of the strategy, other partners and experts in the implementation process, and then building websites that fit into the overall goal of the organization rather than just pumping out some code.”

For the past 20 years, Marsiglio has led his agency to deploy websites for major institutions like Florida State University and the Modern Language Association (MLA). Contextual Code actually launched a redesign of the MLA website on October 28, just one day before this interview. In the near future, we’ll post a more detailed account of MLA’s new site, as well as its sister sites ADE and ADFL on this blog.

As a technical specialist shop, Contextual Code can fulfill a broad range of knowledge gaps a company may be experiencing. Mark said that their focus is to listen to all departments within an organization and find the solution that best meets their needs. For Mark and his team, context is just as important as code.

“The breadth of skills required to produce a well-constructed website spans a lot of disciplines,” Mark said. “From content strategy, visual design, UI interaction, online marketing, SEO, marketing automation, e-commerce—all those disciplines are so broad that it’s hard for one organization to be really good at all of them. We try to fill the niche of being the group that will work with the content strategists and the UI experts and the marketing people to turn their dreams of what a good website looks like into a functional reality that will serve the needs of the organizations that it’s being built for.” 

Along with the new name comes several technical advancements. Internally, Contextual Code will begin using JIRA and move from a waterfall method of development to a more agile one. The agile method will allow them to do internal, full-time sprints on projects with regular iterations. Mark described this iterative process as “loose.” The team builds priority functions but  leaves some details open to change, so that adjustments are easy to make as the client refines their vision.

With a firm understanding of the context, Contextual Code can suggest solutions that a client might not even know they wanted.

“Even when you look back at the beginning of the project, it would not have been what they thought they needed when they first embarked on the development.”

Through their redoubled focus and optimized technical approach, Contextual Code aims to meet their clients’ essential needs, those that were anticipated and those that weren’t.

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