Smart Site Analytics for visualizing data to optimize the Customer Experience.
eZ odoscope is a powerful tool to help marketers understand traffic behaviour across all channels.
The analytics dashboard highlights clickstreams of visitors pathways and journeys through a site and provides a filterable heatmap of their click behaviour. As a result eZ odoscope helps editors and content managers, sales and marketing to identify ways to improve conversion rates, identify new strategies and maximize ROI.
A high performance multi-channel web infrastructure can include a public website, intranet, extranet, mobile and tablet channels for servicing a wide audience of customers and stakeholders. To ensure high engagement and conversion levels, customers, partners and employees expect a dynamic and optimized online experience.
For online marketing and communications to be effective, measurement that is precise, flexible and intuitive for editors and business managers to make content strategy and design decisions is vital. eZ odoscope delivers this in a unique way by an infographic analysis and by deep integration with the core web content management system. eZ odoscope enables a user to:
Infographics - examine web behaviour with visitor clickstream and pathways
Segmentation - apply filters to website visitors and create new user groups to monitor
Multi-device - analyze pathways across multiple media and different devices
Customization - design the dashboard for different users and functional views
Collaborate – build and distribute statistical reports for distinct stakeholders
Visualizing data is key to understand and optimize customer experience
odosMap™ - Visualizing traffic flow to understand visitor behaviour
Ad Hoc Filtering – Segmenting and defining user groups
eZ odoscope is available in two versions: Basic and Advanced
- Intuitive visualization of aggregated user pathways gives an accurate and overall impression of user journeys and experience on your site
- Ad hoc filtering gives you the ability to view the activity of segmented user groups
- Filterable heatmap to visualize the clicks of different users on individual pages
- Customizable dashboards and reports for different departments and stakeholders
- Measuring and analyzing what is working, but also keeping track of what or for whom something on the site is not working
- eZ Publish® Enterprise Edition 4.5 and higher
- eZ odoscope is fully integrated into the eZ Publish backend