The  analytics dashboard highlights clickstreams of visitors pathways and journeys through a site and provides a filterable heatmap of their click behaviour. As a result eZ odoscope helps editors and content managers, sales and marketing to identify ways to improve conversion rates, identify new strategies and maximize ROI.

A high performance multi-channel web infrastructure can include a public website, intranet, extranet, mobile and tablet channels for servicing a wide audience of customers and stakeholders. To ensure high engagement and conversion levels, customers, partners and employees expect a dynamic and optimized online experience.

For online marketing and communications to be effective, measurement that is precise, flexible and intuitive for editors and business managers to make content strategy and design decisions is vital. eZ odoscope delivers this in a unique way by an infographic analysis and by deep integration with the core web content management system. eZ odoscope enables a user to:

Infographics - examine web behaviour with visitor clickstream and pathways

Segmentation - apply filters to website visitors and create new user groups to monitor

Multi-device - analyze pathways across multiple media and different devices

Customization - design the dashboard for different users and functional views

Collaborate – build and distribute statistical reports for distinct stakeholders

Visualizing data is key to understand and optimize customer experience

odosMap™ - Visualizing traffic flow to understand visitor behaviour
Ad Hoc Filtering – Segmenting and defining user groups

eZ odoscope is available in two versions: Basic and Advanced