eZ Recommendation Service
Improve user engagement and boost sales with content personalisation and product recommendation.
Use recommendations to facilitate complex website navigation
The eZ Recommendation Service creates a dynamic and unique experience each time a user visits your website. It turns each visit or shopping experience into a tailored and targeted moment as news, images, videos, products and events are recommended in real time according to the users’ individual consumption, interests and behaviour.
Key Value for eZ Customers
- Increase visitor stickiness, engagement and satisfaction
- Improve user retention and upsell potential
- Increase advertising revenues by increasing page traffic
- Promote cross-selling based on an individual’s online behaviour
- Lower the costs for service and support with content served on predictions of needs and interests
- Provide personalised recommendations depending on viewing context and usage situation
- Deliver the best results with multiple fall back recommendations
- Optimise recommendation results using multiple filters
- Report statistics on usage and conversion rate
eZ Recommendation Service is available in two versions
eZ Recommendation Service Basic
Recommendations are based on statistical and behavioural pattern of all users. Standard usage scenarios in a portal like “users who were interested in this content also read ...” can be used out-of- the-box without need for further customisation.
eZ Recommendation Service Advanced (order via eZ Market)
The service is designed for professional use in high-traffic portals. The advanced version adds features like personalisation and improved customisation as well as additional consulting and a free recommendation volume.