eZ Delivers Analytics Optimizing Customer Experience

Through the acquisition of odoscope, eZ extends the powerful eZ Publish content management platform with behavior analysis optimizing the end-customer engagement. 

eZ Systems AS, the award winning Open Source Web Content Management Platform, today announced the acquisition of the powerful analytics engine, odoscope, as an integral part of the eZ Publish platform.

In today’s challenging economy, having a great web infrastructure including a website, intranet, extranet and mobile capabilities is not enough. To stay engaged, customers, partners and employees expect a dynamic online experience.

eZ odoscope is a powerful tool to help marketers understand the entire customer experience by deep analysis of traffic behavior across all web properties within the organization. The tool’s dashboard highlights the click streams of visitors as well as provides a filterable heat map of users’ click behavior. The analysis provided by eZ odoscope helps sales and marketing identify ways to improve the company’s web strategy and identify those visitors with the highest conversion rates. By understanding what drives interest and conversion, marketers can develop content that converts visitors into customers and maximizes ROI.

“eZ customers are investing heavily in their digital initiatives, and providing a compelling experience can’t be successful without understanding the true motivation of the visitor,” says Gabriele Viebach, CEO of eZ Systems. "eZ odoscope allows you to understand what your visitors are doing on your site as well as visualize and analyze the click habits of specific types of users. This powerful analytics solution is a logical extension for the eZ Publish Enterprise Edition.”

With eZ odoscope, customers can:

  • Improve editorial efficiencies by examining web usage and behavior and quickly enhance content to improve the click paths.
  • Increase revenues with a clear understanding of why people are exiting the site and optimize the customer web experience leading to enhanced site stickiness.
  • Build statistical reports adding unique value to the key stakeholders and outside advertisers.

“eZ odoscope gives you a genuine overview of your visitors’ experience and main click paths,” says

Dr. Ralph Hünermann, CEO and Founder of odoscope. “As an extension to eZ Publish, we can offer marketers a closed loop process from building the online experience, tracking the visitor experience and improving the site based on real information.”

Organizations using odoscope have quickly realized the value and now rely on the facts to improve their online marketing efforts. “For everyone here at RTL, it was the ease-of-use and the reliability of the data that convinced us to use odoscope,” comments Carola Krebs, Online Research Analyst, SUPER RTL. “Another plus for us was the team behind it. Their customer service is very friendly, fast and professional, and individual needs are immediately addressed.”

eZ odoscope is fully integrated into the eZ Publish Enterprise Edition backend. odoscope base functionality comes with eZ Publish Enterprise Edition 4.5, the advanced (full) functionality is available in the eZ Market.