According to a recent study by the Content Marketing Institute, while 88% of B2B marketers currently execute content marketing, only 32% have a documented content marketing strategy. And though 76 percent of B2C marketers use content marketing, only 37 percent feel they are executing an effective content strategy.
Is your marketing team on the right track? Whether you are just starting to implement content marketing in your organization or you are a content marketing veteran, the tips in this eBook will help you improve your content marketing strategy, foster engagement and grow your business.
Some of the tips in this eBook include:
- Creating content for every stage of the customer journey
- Experimenting with different content formats
- Following SEO best practices
- Finding your brand's voice