One of the toughest challenges facing media companies is how to manage content and audience information across many channels, such as print, websites, tablets etc. Together, eZ Systems’ award winning multi channel content management system and Circdata’s multi channel database system, Fusion®, allows media companies to manage both content and data in a seamless system. This powerful combination will streamline business processes, give a powerful single view of audience information and help develop their audience and advertising opportunities.

“Our multi-channel single audience approach offers unique opportunities’, James Ormiston, Managing Director of Circdata explains. “If a customer reads a certain article on your website, there is a high probability that they are interested in subscribing to a magazine, attending an event on the same theme and buying related products from the shopping cart. Connecting your eZ Publish website to Fusion® allows media companies to explore additional audience development, advertising and sales opportunities”.

“Circdata is the leading technology for holistic audience development, and this partnership extends our portfolio to a full set of content providers worldwide,” says Gabriele Viebach, CEO of eZ Systems.

About Circdata:

Circdata has created a unique integrated approach to audience relationship management using its Fusion® system. The system draws on a single database to support customer interaction for circulation, delegate management (for events and conferences), e-newsletters, email marketing campaigns, onsite registrations, e-commerce, websites and data management.