PR: “Revitalizing Web site Communication”
Dentsu eMarketing One to start offering eZ Publish Enterprise Solutions
Dentsu eMarketing One Inc.
Dentsu eMarketing One Inc. (Chuo-ku, Tokyo, Japan, President and CEO Kaoru Nagahama) and eZ Systems Japan Co. Ltd. (Shinjuku-ku, Tokyo, Japan, President and COO Masahiro Yakushiji, the local Japanese subsidiary of eZ Systems AS of Norway) have signed a partnership agreement to begin offering Web Content Management (WCM) solutions using “eZ Publish Enterprise edition”.
“eZ Publish” is a popular CMS (content management system) and service platform that adds customer value to Web sites, and maximizes the customer experience, by providing visitors with recommended content across multiple devices, PCs, smartphones, etc.
In addition to an install base of over 250,000 sites throughout the world, a 13-year history as an open source system based on the collective intelligence of hundreds of engineers, has made it possible to provide a support system and ensure the reliability for continuous commercial use. Today, with support for more than 20 languages, the number of implementations by global corporations and media companies is increasing.
Moreover, thanks to its adoption of a license subscription model, the initial deployment cost is reduced significantly.
Positioning itself with a Web technology platform leader with features like eZ Publish, Dentsu eMarketing One now provides services such as consulting and implementation of eZ Publish solutions.
With a broadening of communication requirements in the positioning of corporate Web sites, the dissemination of information in owned media such as customer acquisition, retention, and training, the support for multi-channel and multilingual global sites is in high demand. This is especially true in the areas of content recommendations and smartphones, where optimized solutions can be provided at a high cost/performance ratio.
In addition to the deeper insights gained by promoting the traffic analytics services, original social listening tool "eMSocial," and other third-party services that Dentsu eMarketing One has already developed, it will continue working to create a new experience in business and consumer Web sites.
Gabriele Viebach, Group CEO of eZ Systems notes, “We are honored and excited that Dentsu eMarketing One has chosen to partner with eZ Systems. The synergies between our businesses are great and this will lead to the development of highly engaging and successful new digital communications solutions and business models for our mutual clients. eZ has only recently starting to develop serious scale in Asia and so the partnership with the continent’s largest marketing and communications group is clearly a symbol of trust in our product offering and services and a sign of great things to come.”
(Press Release translated from Japanese version provided by Dentsu eMarketing One)
About Dentsu eMarketing One
Dentsu eMarketing One is a marketing company that provides marketing solutions to keep you competitive.
eMarketing One has gathered the expertise of the Dentsu Group to become your true marketing partner to overcome such changes and issues.
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