13 Predictions for 2013 - a Baker's dozen
Christof Zahneissen, Bård Farstad, Tony Wood and Stuart Wilkinson
Since the twelfth century the Worshipful Company of Bakers is one of the Livery Companies of the City of London. The Guild has the power to enforce regulations for baking, known as the Assize of Bread and Ale. Violations of the regulations include selling short-weight bread and the addition of sand instead of flour. Until 1863 bakers avoided punishment (including amputation of a hand!) for selling a short-weight bread by adding a thirteenth loaf to a dozen, giving rise to the term baker's dozen.*
Here are eZ's 13 predictions for 2013!
1. Consolidation on a mass scale is the order of the day in 2013. Businesses are geared to solving the inefficiencies in running multiple sites on multiple systems. The status quo is too complex and is seen now to prevent the adoption of optimising and performance solutions and processes needed for the next level of transformation. Digital service excellence becomes a major strategic target across multiple departments for an increased number of stakeholders and so a coherent platform approach is recognised as having the advantage.
2. The move from the PC to the "Personal Cloud" happens finally and with it cloud and mobile security standards evolve and have impact on Web Content Management / Customer Experience Management strategies
3. Content will have to be optimised for several channel platforms and as a baseline Responsive Design becomes the "defacto standard".
4. Ads track people on every device.
5. Social Signals, Quality Content, and Search Marketing will merge in 2013.
6. Web site design and build agencies will start to become second tier agencies. Agencies that focus on service design that enable digital business will start to become the norm. In 2013 companies finally recognise that they need digital strategies, not just websites.
7. Marketing and communication automation goes mainstream and helps organisations to learn about their customers and optimises based on their needs.
8. Permanent multivariate testing of different configurations of the website becomes state of the art. Finally web analytics gets a real meaning. Web analytics is no longer a nice to have, it is a requirement to be in the race.
9. "API awareness" grows and businesses start to imagine and design the possibilities enabled by Machine to Machine strategies.
10. As content is king, context is queen, personalisation is a must for successful digital channel orchestration in 2013.
11. We see the separation of Content Stores from Content Display systems as one or two of the leading content management systems become utilities. This makes content storage a utility.
12. Media convergence and complexity continues – paywall strategies continue to evolve but the winning formula remains elusive. Google will be challenged from all sides as collaboration grows with initiatives like Nook and Piano Media.
13. Control of devices are the next battleground for software producers and vice versa. Apple gets into gaming as their route into TV – its the piece that rounds off their current Apple TV into a 3-way Broadcast/MovieRental/Gaming entertainment console. Facebook launches a mobile phone with somewhat mixed results. Windows 8 takes off – slowly but surely and its pushed by Microsoft's acquisition of Nokia. Google goes further and enters the domestic robot space with a Samsung built personal butler who knows where you are, what you want to eat, how to dress and who you should hang with.
*Source - Wikipedia